Patch Co. transdermal CBD patches went through a major brand transformation over the course of a year or so. What began as a brand that leveraged its partners’ rock ‘n’ roll heritage via vivid patch designs and edgy language evolved into something that aspired to embody a greater good. Once we decided on a brand direction that would actually showcase fine art from contributing artists, a new tone fell into place that brought together parallel paths of healing—art helping to soothe, inspire, and heal our communities, and CBD helping to heal individual bodies and minds.