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MGD64
Before the battle of IPAs and Hazy, the big breweries duked it out to see who could water down their beer the most.
We launched MillerCoors' MGD 64, and its 64 calories, to compete with whatever Bud would bottle. It took off with sales +260% over projections. BrandWeek named it one of their "most buzzed about" campaigns, and as of 2020-ish it was still the most successful product launch in MillerCoors history.
- Project Roles
- Copywriter
- Skills
- Creative Direction, Copywriting, Creative Strategy
- Media
- Advertising
