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Bud Light: Victory Fridges

The Cleveland Browns weren’t just bad, they were the worst the league had ever seen. They were so bad in fact, that they even threw a parade the previous year celebrating an 0-16 season. We teamed up with Bud Light’s PR agency Weber Shandwick to give them a little extra motivation to win: fridges full of free beer that only opened when The Browns finally won. The following year we partnered with Weber Shandwick once again to help launch a Victory Fridge appliance store selling commemorative fridges with a promo spot and social videos featuring Browns superfan and WWE superstar The Miz.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Conceptual, Design
Media
Advertising
Project Industries
Advertising
Bud Light: Victory Fridges