Jordan: UNITE

Since the inception of Jordan, the Jumpman has always stood for greatness and the elite athletes who pursue it. It’s time to open up the title of Jumpman to all those who pursue greatness, for themselves, and for others. The Jumpman is not a man. The Jumpman is not an athlete. The Jumpman is a mentality. The Jumpman is a commitment to elevating the game, the community, and the culture.