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Girl Scouts of America

[OBJECTIVE] A re-branding project that aims to identify the essence of a dying or defunct brand and transform it into a completely new direction while staying true to its soul. [APPROACH] Girl Scouts of the USA is the largest nonprofit organization proven to prepare girls for a lifetime of leadership. The soul of the brand was to build girls’ courage, confidence, and character to make the world a better place. In order to make a new direction for GSA, I developed a new brand soul, a mission statement and an identity system that inspires young women to develop their potential and become confident, adventurous leaders.

Project Roles
Designer
Company
Girl Scouts of America
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro
Media
Books, Brand Guidelines, Brand Identity, Branding, Editorial Designs, Typography, Websites
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America
Girl Scouts of America