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Toyota Holiday

Heartwarming Toyota spots thanking our heroes and highlighting the importance of family and friends coming together have become a holiday tradition. This time our holiday spot focused on the life of an everyday hero. Our essential worker and mom is surprised when she realizes her children recognize what she goes through and truly see her. The previous year we featured military service members returning home for the holidays to a touching homecoming surprise. The spot premiered during NBC’s Sunday Night Football “Thanksgiving Special”, with a live throw coming out of Toyota halftime. It aired on NBC’s primetime special, “Christmas in Rockefeller Center”, with a personalized setup from hosts, Al Roker and Hoda Kotb. And, it was seen on thousands of movie screens nationwide. Social media posts flooded in thanking Toyota and reported tears of joy from viewers.

Project Roles
Art Director, Creative Director
Company
Saatchi & Saatchi LA
Skills
Art Direction, Brand Strategy, Broadcast, Camera Car, CGI, Children, Cinematic, Color Grading, Commercial, Compositing, Conceptual, Creative Direction, Creative Strategy, Drama, Editing, Film, Filmmaking, Finishing, Holiday, Lifestyle, Lighting, Live Action, Location, Management of Teams 1-10, Music, Post-Production, Sound Editing, Sound Mixing, Storyboarding, Strategy, TV, VFX, National / International
Media
Advertising, Brand Films, Commercials - Broadcast, Television
Project Industries
Advertising, Automotive, Lifestyle
Toyota Holiday