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HORNBACH - Mach was gegen Hässlich! / Act Against Ugliness!

There are ugly places in all neighborhoods. Especially in the Spring, they come to fore. With its Spring campaign, the German DIY giant HORNBACH moved into the fight to clean all the eyesores in the city with the war cry ''Mach was gegen Hässlich! / Act Against Ugliness!'' The gigantic garbage bag showed up in Berlin, called DIYs to wrap up all the ugliness that winter left and create something beautiful out of it. As newspaper supplements, direct mailings and in the HORNBACH markets 1.5 million garbage bags were distributed free of charge, which soon shaped the streetscape throughout Germany.

Project Roles
Content Producer, Copywriter, Writer
Heimat Berlin
Content Writing, Copywriting, Creative Research, Creative Strategy, Social Media Strategy
Social Media Content, Social Media Copy
Project Industries
Advertising, Hardware, Retail
HORNBACH - Mach was gegen Hässlich! / Act Against Ugliness!