Nunbelievable

NUNBELIEVABLE

A new philanthropic cookie brand is hot on the scene, hand-made by nuns who use the profits to fund their homeless shelter. Nuns + cookies feeding the homeless? That’s a project I can get behind! Collaborating closely with the creative team and start-up incubator at LX Labs of Loeb Enterprises, I art directed and photographed a library of images to be used on their website, across social channels, and throughout PR for the brand launch.

Celebrating the bright color palette and playful packaging, we styled each cookie composition to feel heroic and full of optimism. We embraced their irregular forms, stacked the cookies high, and broke them apart to reveal the high-quality ingredients.

For social media, we collaborated with illustrator Monica Torrejon capturing the process of creation - a series of original drawings for Nunbelievable’s playful packaging and branding.