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Samsung Experience Tour
To celebrate the launch of the Samsung Galaxy S10, we created a nationwide tour, stopping in 10 cities resulting in 700,000+ guests visiting our space.
We created a modular pod system that housed and highlighted key attributes of the phone: Gaming / Photography / Fitness / AR+VR / Smart Things.
Along the way, we hired local artists to create their own visual representation of city pride.
Each pod had specific programming that amplified the experience and had guests coming back for more.
- Project Roles
- Creative Director, Designer
- Company
- Were Magnetic
- Skills
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Design, Design Strategy, Human-Centered Design, Type Design
- Media
- Augmented Reality, Environmental Design, Games - Mobile, Murals, Typography
- Project Industries
- Entertainment, Gaming, Health/Pharma, Lifestyle, Music, Retail, Technology, Virtual Reality
