Netflix Title Visibility - A Dynamic Starting Place

The Netflix Title Visibility application (or NTV) services a large range of users, all coming to the app with varied intentions. It’s primary users are Title Product Managers (or TPMs) who own a title throughout its entire lifecycle. They partner with many teams up and down the “Pitch to Play” production workflow to ensure a smooth title launch on to the Netflix service.

We learned that there was a need to provide a dynamic and user aware experience upon first logging into the Netflix Title Visibility App, mitigating the need to take repeated action and perpetuate context from app to app.

Please see the full case study at the URL provided below :)
Password: robotsharks