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adidas SolarDrive

adidas SolarDrive is a day-to-day running shoe for the vast majority of runners. A balanced and complete shoe that covers comfort, cushioning, stability, and durability. Exploring the concept of “perfect balance" we created an installation that places SolarDrive in a delicately poised physical sculpture with arms holding objects visually representing the balancing act between the four core product attributes. In addition to the installation, we created a modular visual identity inspired in the design grids that convey the sense of precision and visible process. The graphic system works as a flexible container for product, running photography and messaging. The whole visual world resulted in a suite of easy-to-adapt creative assets ready for simple localization across all adidas’ markets.

Project Roles
Art Director, Designer
Company
adidas
Skills
3D, Art Direction, Creative Direction, Design
Media
3D Animations, Advertising, Brand Identity, Branding
Project Industries
Advertising, Sports
adidas SolarDrive
Collaborators