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adidas SolarDrive

adidas SolarDrive is the all-round running shoe for the great majority of runners who are after a simple solution for their every-day running. The shoe integrates a set of 4 cutting-edge materials and technologies that delivers everything the technical runner needs. SolarDrive is a balanced and complete shoe that covers comfort, cushioning, stability and durability. Exploring this idea of “perfect balance”, we created an installation that places SolarDrive in a delicately balanced physical sculpture with arms holding objects that visually represent the 4 key benefits of the product. Also, we designed a modular visual identity inspired in the design grids that convey the sense of precision and visible process. The graphic system works as a flexible container for product, running photography and message. The whole visual world resulted in a a set of brand assets that enable easy implementation by all of adidas’ markets around the globe.

Project Roles
Art Director, Designer
Company
adidas
Skills
3D, Art Direction, Creative Direction, Design
Media
3D Animations, Advertising, Brand Identity, Branding
Project Industries
Advertising, Sports
adidas SolarDrive
Collaborators