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New York Excelsior: Content & Strategy

The New York Excelsior is one of the Overwatch League’s leading teams. NYXL hired my team to produce a content strategy and engaging editorial to be distributed through their own site and their social media channels. We developed a plan that paid equal attention to esports analysis, updates on New York’s esports scene, and insights into the players’ personalities and inner lives. As a result, NYXL garnered upwards of 200k unique pageviews across all content, as well as over 40k referrals from social channels over the course of a few months.

Project Roles
Editor (Brand/Content), Project Manager
New York Excelsior
Content Strategy, Editing, Editorial
Branded Content, Editorial Writings
Project Industries
New York Excelsior: Content & Strategy