Intel Gaming Access Newsletter

As an editor and content manager, I helped Intel establish their Gaming Access newsletter as a go-to source for gaming news. I executed a strategy that included creating a blueprint for personalization and audience segmentation and allowing readers to feel like the newsletter directly addresses their interests. I produced a bimonthly newsletter full of content targeting PC hardware enthusiasts and hardcore gamers. As a result, my editorial team's work reinvigorated the newsletter with a stronger, more authentic, and more authoritative editorial identity that specializes in insider information.