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Intel Gaming Access Newsletter

As an editor and content manager, I helped Intel establish their Gaming Access newsletter as a go-to source for gaming news. I executed a strategy that included creating a blueprint for personalization and audience segmentation and allowing readers to feel like the newsletter directly addresses their interests. I produced a bimonthly newsletter full of content targeting PC hardware enthusiasts and hardcore gamers. As a result, my editorial team's work reinvigorated the newsletter with a stronger, more authentic, and more authoritative editorial identity that specializes in insider information. 

Project Roles
Editor (Brand/Content), Project Manager
Copywriting, Editing, Project Management
Editorial Writings, Branded Content
Project Industries
Gaming, Hardware, Technology
Intel Gaming Access Newsletter