This was a fun opportunity to work on something that is important to me.
YMCA wanted a fresh design for their NYC Pride swag that felt unique to their brand and highlighted their latest campaign: “Where there’s a Y, There’s a Way”.
I turned the largest component of their Y logomark into a series of rainbow arrows pointing the way, and put a rainbow on the back of the shirt for extra prideyness. :)
Made at Frank Collective.
- Project Roles
- Art Director, Designer
- Apparel Design, Design
- Visual Designs
- Project Industries