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Tupelo Honey: restaurant rebrand

I was senior lead designer & art director (partnering with Uncompany) for the rebrand of the southern restaurant staple Tupelo Honey. I lead the rebrand and creative visual direction of the restaurant. Beginning with strategic information sessions to better understand the new direction of Tupelo Honey Cafe, we first updated their corporate identity by modernizing and simplifying their original logo. We then guided them through several new designs for each of their brunch, lunch, dinner, drinks, and specials menus—some of which were unique per store. Then came building signage, in-store posters, packaging, uniforms for staff, clothing for guests, and a spectacular mobile-friendly website that even allows for online ordering! It was a busy 6–7 months of work.

Project Roles
Art Director, Creative Director, Designer
Company
Tupelo Honey
Skills
Adobe Illustrator, Brand Strategy, Sketching
Media
Advertising, Book Covers, Brand Guidelines, Brand Identity, Branded Content, Branding, Commercials - Radio, Commercials - Video, Environmental Design, Illustrations, Posters
Project Industries
Restaurant
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand
Tupelo Honey: restaurant rebrand