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Philadelphia Zoo Identity

The Philadelphia Zoo is provides both it’s visitors and residents with it’s one of a kind Zoo360 system that allows the animals to explore outside their enclosures through a system of elevated tunnels. I wanted to create a new identity for this unique and historic institution that puts an emphasis on this experience, while also providing a nod to it’s past through appropriate yet playful typography.

Project Roles
Designer, Illustrator
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Brand Identity
Philadelphia Zoo Identity