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Absolut — Lars

I worked with The Absolut Company to create a scalable AI system that would be able to handle common customer questions (ex: “why is my vodka frozen?”), while also serving as a content distribution channel according to their editorial calendar (ex: Friday cocktail of the week). Much of the heavy lift here after setting direction was working on conversation design.

Project Roles
Creative Director, Product Designer
Creative Direction, Management of Teams 1-10, Product Development, Usability Testing, User Research
Character Designs, Interaction Designs, Products - Digital
Project Industries
Technology, Wine/Spirits
Absolut — Lars