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Absolut — Lars

I worked with The Absolut Company to create a scalable AI system that would be able to handle common customer questions (ex: “why is my vodka frozen?”), while also serving as a content distribution channel according to their editorial calendar (ex: Friday cocktail of the week). Much of the heavy lift here after setting direction was working on conversation design.

Project Roles
Creative Director, Product Designer
Company
Absolut
Skills
Creative Direction, Management of Teams 1-10, Product Development, Usability Testing, User Research
Media
Character Designs, Interaction Designs, Products - Digital
Project Industries
Technology, Wine/Spirits
Absolut — Lars