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Dentyne confidence-building mirror

Dentyne wanted something bold and attention-getting to drive new trial in key cities. We linked chewing gum to building confidence - and emblazoned our messages across mirrored surfaces in Canada, Brazil and Turkey. We even built a Cinder-powered 'magic mirror' that let people's own reflections do the talking for them.

Project Roles
Copywriter, Creative Director
Company
Dentyne
Skills
Copywriting, Creative Direction
Media
Case Study Videos, Interactive Installations
Project Industries
Packaged Goods