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Pepsi Get Hyped for Halftime

When it came time to surprise people in the days leading up to the Pepsi Halftime Show, most other agencies pitched big glitzy, youth-oriented stunts. Instead, we made a genuinely heartwarming documentary about making Super Bowl halftime dreams come true for one lucky old man who had been to one of the very first Super Bowls - by bringing back to legendary halftime performer he had seen.

Project Roles
Copywriter, Creative Director
Company
Pepsi
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Project Industries
Beverage
Pepsi Get Hyped for Halftime