Pepsi Get Hyped for Halftime
When it came time to surprise people in the days leading up to the Pepsi Halftime Show, most other agencies pitched big glitzy, youth-oriented stunts. Instead, we made a genuinely heartwarming documentary about making Super Bowl halftime dreams come true for one lucky old man who had been to one of the very first Super Bowls - by bringing back to legendary halftime performer he had seen.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Video
- Project Industries