Cool to Care
Cool to Care is a campaign bringing back the essence of emotion and vitality in an increasingly technological world. Inspired by old school notions and grand gestures, this campaign promotes emotional courage and the belief that the most valuable things cost our time. This campaign was fully conceptualised and actualised by me.
- Project Roles
- Art Director, Content Producer, Content Strategist, Copywriter, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Conceptual, Content Strategy, Content Writing, Copywriting, Sketch
- E-commerce Platforms, Magazines, Products - Digital, Products - Physical, Websites
- Project Industries
- Advertising, Media