MOSEA - Event Crowdfunding App

Students at universities host events on a regular basis and require payments to different events that they host. The typical means of monetary transfer come in the form of e-transfer or cash. MOSEA app's goal is to eliminate the need for this unorganized transfer of money by creating a do-all app that allows users to conveniently host an event without worry of how to collect and organize the payment. The client's business goal/success metric here was to acquire a base of 1000 app users in order to receive a new round of funding. My responsibilities were to: -Work with a team of engineers and product managers to define both the long-term strategy and the short-term tactics for our products -Do user and competitive research -Design user experiences from low-fidelity sketches to hi-fidelity pixel-perfect mockups -Document insights and interaction models based on user feedback -Create and maintain a design system for the product -Apply strategic thinking to design and deliver innovative end-to-end user experiences that optimize among user needs and business goals. -Present creative material and concepts to the internal design team and upper management.