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Audible x Stan Lee @ Comic Con SD 2019

Audible’s much-anticipated release of Stan Lee’s last known work — A Trick of Light — was in perfect company at the 2019 SDCC.  The intention of the installation was to preview the audio book — driving downloads and subscriptions to Audible.  Staged in an abandoned Thai restaurant, the experience immersed fans in a lightning storm — much like when the book’s protagonist gains his superpowers — then lead them through a labyrinth of “cyberspace” where they discovered clues about the book. When I began the project, the working concept was simply "lights & lasers".  I developed this concept in to a fully immersive light and audio show that put fans in the shoes of the book’s cyberkinetic protagonist.  For the first room, I developed a method of using columns of 1-way mirror masking 150 individually-addressable LED tubes.  Fans walked in to and amongst a maze of mirrored columns that, as the 5-minute show progressed, started flashing in cue with the thunder.  All of a sudden fans were in the middle of a lightning storm as the narrator’s voice lead them through. The second and final space consisted of a "laser" labyrinth with eight evidence-gathering stations.  Fans approached each station and audio clips began — giving them bits and pieces of the story of a group of friends attempting to save the universe from an all-encompassing virus. Just enough to leave fans wanting to hear more. The experience saw over 4000 visitors in the weekend it was up, saw upwards of 78 million social impressions -- up from 3.3 million the previous year.

Project Roles
Creative Director, Set Designer
Company
Civic Entertainment Group
Skills
3D, 3D CAD, Adobe Photoshop, Creative Direction, Creative Strategy, Environmental, Experiential, Rendering, Rhino, SketchUp
Media
Environmental Design
Audible x Stan Lee @ Comic Con SD 2019
Audible x Stan Lee @ Comic Con SD 2019
Audible x Stan Lee @ Comic Con SD 2019
Audible x Stan Lee @ Comic Con SD 2019
Audible x Stan Lee @ Comic Con SD 2019
Audible x Stan Lee @ Comic Con SD 2019
Audible x Stan Lee @ Comic Con SD 2019