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Between The Human & The Wild

THE ASK Seize a strong identity within The North Face broad target group all while attracting the next generation of outdoor enthusiasts. THE RESULT With the insight that the younger generation of consumers values a personal relationship with the outdoor world. We followed people out in nature and asked them, what’s between you and the wild? What we found created a new view of the outdoor adventure, where self-discovery, simpleness, and playfulness awake in nature.

Project Roles
Copywriter, Creative Director
Company
D&AD
Skills
Adobe Photoshop
Media
Advertising
Project Industries
Lifestyle
Between The Human & The Wild
Between The Human & The Wild
Between The Human & The Wild
Between The Human & The Wild