Between The Human & The Wild

THE ASK Seize a strong identity within The North Face broad target group all while attracting the next generation of outdoor enthusiasts. THE RESULT With the insight that the younger generation of consumers values a personal relationship with the outdoor world. We followed people out in nature and asked them, what’s between you and the wild? What we found created a new view of the outdoor adventure, where self-discovery, simpleness, and playfulness awake in nature.