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Mastercard & Starbucks

For the first time, two global brands Mastercard and Starbucks partnered in a campaign. Mastercard developed a digital payment system inside Starbucks’ new mobile app and we created highly customized social media content to promote it. A famous actor/singer surprised Starbucks customers by saying their names and favorite drinks in a viral video. After that, people who tweeted with campaign hashtag on Twitter were surprised by a personalized video displaying a Starbucks drink with their names on it while the singer singing their name. The campaign was supported by surprises like a free cup of coffee at Starbucks stores.

Project Roles
Copywriter, Creative Director
Company
Starbucks
Skills
Creative Direction, Creative Strategy, Music
Media
Social Media Content, Viral Films
Project Industries
Beverage, Finance, Retail
Mastercard & Starbucks