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Everyone Can Olympics

Millions of cans are thrown away every year, creating waste. But what if they created mobility instead? That’s why for the 2020 Olympics Coca-Cola wants you to transform your empty tin foil cans into mobility for those who need it. Coke will place customized aluminum cans recycling bins in major cities all across the globe, gamefying the way we recycle and allowing people to tap into a global competition.

Project Roles
Art Director, Creative Director
The Coca-Cola Company
Art Direction, Conceptual, Creative Direction
Project Industries
Advertising, Beverage, Entertainment, Gaming, Sports
Everyone Can Olympics