Everyone Can Olympics
Millions of cans are thrown away every year, creating waste. But what if they created mobility instead? That’s why for the 2020 Olympics Coca-Cola wants you to transform your empty tin foil cans into mobility for those who need it.
Coke will place customized aluminum cans recycling bins in major cities all across the globe, gamefying the way we recycle and allowing people to tap into a global competition.
- Project Roles
- Art Director, Creative Director
- The Coca-Cola Company
- Art Direction, Conceptual, Creative Direction
- Project Industries
- Advertising, Beverage, Entertainment, Gaming, Sports