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The Concrete Carpet / Smart Cars

Design and art direction of "The Concrete Carpet", a digital campaign commissioned by Berlin based agency K-MB for their client Smart Cars. Under the "Questions and answers" series, where one creative mind asked another creative mind about the transformations of our cities, we developed the concept "In the future, what are the new ways your home will provide sanctuary?" together with NY photographer Todd Selby. Our answer: "We will take sanctuary and delight in the less functional, tarnished and irrational way and we will personalize our homes with our own individual perceptions of beauty." We built a unique concrete carpet made of hundreds of tiles we individually stained with acid, showing how beautiful the imperfections can be. Project in collaboration with furniture designer Tristan Cochrane. Barcelona, 2011-2012 Shortlisted to be exhibited in Saatchi Gallery, London.

Project Roles
Designer
Company
smart car
Skills
Art Direction, Design
Media
Concept Art
Project Industries
Advertising
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
The Concrete Carpet / Smart Cars
Collaborators