Seventh Circle Hot Sauce - Branding, Packaging, Collateral

Seventh Circle is a boutique hot sauce brand focused on unique flavor combinations, natural ingredients, and small batch production. The name is derived from Dante’s Inferno. In this story, the seventh circle of hell is reserved for those who have committed violence. Hot sauce fiends could be seen as committing violence upon themselves. Through texture, color, and imagery I wanted to create a cohesive brand that represents it’s namesake and would be attractive to hot sauce aficionados.