Ian worked with, neuhouse to bring unique, cultural programming to boost current member experiences and drive awareness for new member acquisition.
*Challenge*
Creating and bringing “Disruptive”, cultural programming inside the walls of neuehouse that engages with their member community.
*Creative Solution and Approach*
Collaborate with Brooklyn based, two-piece band, Live footage to create an experience neuehouse hadn’t seen or done before.
*Tactics and Execution*
+ procure live footage as the featured collaborators
for the experience.
+ procure music industry professionals as guest
attendees and featured participation in the dialogue.. + develop guest and audience engagement strategy
+ creative direct and develop details of the experience + Develop program format
*Results*
A one-of-a-kind, multi-sensory experience -- live film scoring of samsara with dialogue around creativity
in film and music