Who's the Boss -- Shinola Women's programming
Ian worked with Shionla in creating an evening with the creative and
professional community to celebrate, encourage and inspire Female leadership and Create an activation highlighting Female bosses for Shinola.
Activated a unique program assembling like-minded creatives and professionals inspiring women with stimulating dialogue and performance pertaining to female leadership, creativity and professionalism.
+ Work with Shinola in curating the experience.
+ Strategically procure appropriate female creative and professional participants
and external brand partners based on brand objectives.
+ Filled venue(Store) to capacity.
+ Expanded reach of Shinola’s female network through Age Of The Creative
rich and diverse invite procurement.
+ Amazing, inclusive Dialogue.
+ Inviting and unique atmosphere in the store--provided excellent backdrop
+ Positive feedback on Music talent and performance
+ Positive audience engagement -- questions were thought-provoking, smart and timely. + Unique Snack and Beverage integration by All Women owned companies.
+ Revenue Opportunity/Booking for music talent from this programming
+ Over 6000 social impressions from custom integration.
+ Demand for more programming.
- Project Roles
- Creative Director, Event Producer, Producer, Project Manager
- Creative Direction, Creative Research, Creative Strategy, Marketing Strategy, Strategy, Wrangling - Celebrities, Wrangling - Creatives, Consulting, Content Management, Copywriting, Entertainment, Music, New Business
- Corporate Events, Events, Music, Photography, Social Media Copy, Themed Environments
- Project Industries
- Advertising, Fashion, Retail, Entertainment, Lifestyle, Luxury, Music, Wine/Spirits