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Castrol / Our Life is Stop-Start

Castrol Magnatec Stop-Start is the engine oil that provides protection in heavy traffic conditions. When our local campaign became so successful, next year me and my team were selected as the leading agency to create and manage the global campaign. It was an even harder task because the campaign was planned to air across a wide range of countries, ranging from the Far East, Middle East to South America. There were cultural and language barriers to deliver the brand message effectively. Our creative solution was to use the universal language of music. In the end, we produced a digital commercial portraying the members of a classical music orchestra like critical parts of a car engine.

Project Roles
Creative Director
Art Direction, Copywriting, Creative Direction
Commercials - Radio, Commercials - Video, HTML 5 Banners
Project Industries
Castrol / Our Life is Stop-Start