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360 Campaign: Nissan "Rouge One"

Nissan wanted to align the All-New Rouge SUV with Rogue One: A Star Wars Story. Makes sense, but without a single product placement in the film and dozens of sponsors already committed to the franchise, Nissan was struggling to stand out. We convinced Nissan to use their budget to make a positive impact and team up with Star Wars charity, Force For Change, to create a national toy drive over the holiday season using our dealerships as collection centers. Our 360 campaign ran across Nissan and Disney properties for 3 months including a stop-motion film, celebrity partnerships on national TV, the LA Auto Show and Rogue One film premiere. It’s an impressive case study to show the power making a difference can have on business objectives. Our integrated campaign below increased market share by almost 11% (a huge success for the Nissan brand) and boosted Nissan SUV car sales by 300%.

Project Roles
Art Director, Designer, Typographer
Company
TBWA\CHIAT\DAY
Skills
Art Direction, Design, Stop Motion
Media
Brand Films, Branded Content, Commercials - Video, E-commerce Platforms, GIFs, Key Art, Microsites, Products - Digital, Social Media Content, Sound Designs, Sound Mixing, Websites
Project Industries
Automotive, Entertainment, Non-Profit, Technology
360 Campaign: Nissan "Rouge One"