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Social Campaign: Honda "Pintermission"

Back in 2012, before the word “influencer“ was even a thing, we launched Honda on the hottest emerging social platform of the day with one of the very first influencer campaigns. Pinterest was becoming known as the most addictive social platform, so we launched Honda on Pinterest by asking the people who spent the most amount of time pinning to log off for a day. The Honda CR-V campaign was all about getting out and living life to the fullest. So we offered $500 to top pinners to take a 24-hour break from the site to get out and do what they’re pinning about. Taking an online experience to an offline experience that is both personal and meaningful. We called it a “Pintermission.” With an all-in budget of $2,500 (and zero spent on media) we reached 16 million people and even got #pintermission trending on Twitter. It also got me a seat on the One Show Jury for Influencer Marketing.

Project Roles
Art Director, Designer, Typographer
Company
RPA
Skills
Art Direction, Conceptual, Design, Digital, Experiential, Low Budget, Traditional / Hand-drawn, Visual Development
Media
Products - Digital, Social Media Content
Project Industries
Automotive
Social Campaign: Honda "Pintermission"