Okay
The Rooftop at PIER 17

Branding, 360 marketing and positioning for The Rooftop at PIER 17: The Most Colorful Stage on Earth. 40+ summer concerts per year in partnership with Live Nation. Pitched strategic partnerships for venue rights resulting in partnerships with Chase, Heineken, Pepsi, Lincoln Motor Co. and Veuve Clicquout Collaborated with Symmetry Labs to create and interactive stage design that responds to sound. Built content strategy for brand to support F&B and diverse range of music styles. Voted Best New Venue in America by Pollstar Awards 2018

Project Roles
Creative Director
Company
Howard Hughes
Skills
Brand Strategy, Content Strategy, Design, Digital, Experiential, Interactive, Social
Media
Advertising, Billboards, Brand Films, Brand Identity, Branding, Commercials - Video, Events, Motion Graphics, Social Media Content, Websites
Project Industries
Advertising, Beverage, Entertainment, Music, Real Estate, Restaurant, Wine/Spirits
The Rooftop at PIER 17
The Rooftop at PIER 17
The Rooftop at PIER 17
The Rooftop at PIER 17
The Rooftop at PIER 17
The Rooftop at PIER 17