We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Hendrick's Gin Grand Garnisher

As the Account Director for the AOR handling Hendrick's Gin, I successfully captaining the Hendrick's Gin inter-agency team through the ideation and activation of the brand's largest 360 degree marketing campaign to date. I worked with my team to concept and design the idea, and helped to hire fabricators to bring our vision to life. The idea was to build a giant Rube-Goldberg-like machine that did something small (slicing cucumbers) with something giant (a truck). It acted as a showpiece at experiential activations across the US and Canada, and was frequently spotted as a moving billboard, as it drove all around the country.

Project Roles
Director
Company
hendrick's gin
Skills
Creative Strategy, Project Management, Wrangling - Creatives
Media
Interactive Installations
Project Industries
Wine/Spirits
Hendrick's Gin Grand Garnisher