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Hendrick's Gin Grand Garnisher

As the Account Director for the AOR handling Hendrick's Gin, I successfully captaining the Hendrick's Gin inter-agency team through the ideation and activation of the brand's largest 360 degree marketing campaign to date. I worked with my team to concept and design the idea, and helped to hire fabricators to bring our vision to life. The idea was to build a giant Rube-Goldberg-like machine that did something small (slicing cucumbers) with something giant (a truck). It acted as a showpiece at experiential activations across the US and Canada, and was frequently spotted as a moving billboard, as it drove all around the country.

Project Roles
hendrick's gin
Creative Strategy, Project Management, Wrangling - Creatives
Interactive Installations
Project Industries
Hendrick's Gin Grand Garnisher