Knaq Branding & Website
An innovative elevator maintenace technology company needed a brand name and messaging strategy that would foster trust and familiarity with their audience. My design partner & I interviewed technicians and found that they were wary of adding friction to their workflow, so I framed the device & connected software as a tool rather than a technology.
- Project Roles
- Copywriter, Creative Director, Strategist
- Brand Strategy, Copywriting
- Brand Identity, Websites
- Project Industries
- Hardware, Software, Technology