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Knaq Branding & Website

An innovative elevator maintenace technology company needed a brand name and messaging strategy that would foster trust and familiarity with their audience. My design partner & I interviewed technicians and found that they were wary of adding friction to their workflow, so I framed the device & connected software as a tool rather than a technology.

Project Roles
Copywriter, Creative Director, Strategist
Brand Strategy, Copywriting
Brand Identity, Websites
Project Industries
Hardware, Software, Technology
Knaq Branding & Website
Knaq Branding & Website