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New York Public Library Insta Novels

Insta Novels is a re-imagining of the way we read, bringing full-length novels to Instagram stories, through the NYPL Instagram account. The process involved creating an identity for the campaign and designing for a completely new reading format, typesetting hundreds of pages for the mobile screen. The project brought nearly 100k new followers to the @NYPL account in the first few weeks of its launch. Art Direction: Lauren van Aswegen Agency: Mother New York Awards: Ad Age, Webby Awards, One Show

Project Roles
Designer, Typographer
Company
Mother New York
Skills
Adobe Illustrator, Adobe InDesign, Creative Research
Media
Advertising, Products - Digital
Project Industries
Advertising, Non-Profit
New York Public Library Insta Novels
New York Public Library Insta Novels
New York Public Library Insta Novels
New York Public Library Insta Novels
New York Public Library Insta Novels
Collaborators