An Interactive Journey through Light and Sound.
Howard Hughes Studio created an contemporary holiday light experience attracting consumers to the Seaport District during its coldest and darkest months.
An RFP was sent out to 10 global interactive light artists. We selected Symmetry Labs from San Francisco to bring the experience to life.
The launch event was teased through an influencer campaign featuring some of your favorite artists. Combined with our paid social campaign we hit our target of 20,000 RSVP’s.
The launch featured performances by Aluna George and Laura Bretan. 7,000 people showed up in the rain to celebrate the launch with us on Dec. 5th 2018.
Art Direction, Brand Strategy, Creative Direction, Digital, Entertainment, Experiential, Social Media Strategy
Advertising, Art, Branding, Events, Installations, Social Media Content