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FFITLIH Streetwear

FFITLIH is the unisex label of American designer Hilary Tunstall. Hilary trained at New York's Parsons School of Design and is launching FFITLIH's debut seasonless collection, exclusively available in Tokyo, in 2019. The brand's ethos is to create accessible, nondiscriminatory, sustainable, and innovative silhouettes. The designer is influenced heavily by biology, innovative sustainable materials, the effects of decay and deterioration on all things, disruption, experimentation and acts of destruction as means of creation. Tunstall sees FFITLIH as an avant-garde brand influenced by and responsive to an increasingly global and inclusive city street culture, of which Tokyo is the epicenter. Recognizing the need for high fashion garments that maintain the wearer's motility and active lifestyle, FFITLIH is a mediation for those needs inspired by the grit and #struglife of NYC.

Project Roles
Art Director, Content Strategist, Creative Director, Designer, Developer, Photographer, Product Designer, Strategist
Skills
2D, 4K, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Photoshop, Adobe Premiere Pro, After Effects, Apparel Construction, Apparel Design, Art Direction, Brand Strategy, Content Strategy, Copywriting, Creative Direction, Creative Research, Design, Design Strategy, E-Commerce, Fashion, Human-Centered Design, JavaScript, Language: Japanese, Language: Korean, Packaging Design, Research, Trend Analysis, Trend Forecasting, User Research
Media
Advertising, Apparel, Brand Identity, Branded Content, Branding, Budgets, Data Visualization, E-commerce Platforms, Fashion Designs, Interactive Installations, Lettering, Logos, Packaging, Photography, Product Designs, Prototypes, Retail Designs, Social Media Content, Typography, UI Design, User Journeys, UX Designs, Websites, Window Displays, Wireframes
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear
FFITLIH Streetwear