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Manaca | Go-to-market Strategy + Content Strategy/Development

Design of the brand, digital and creative strategy for the lifestyle label Manacá, defining its aesthetics, tone of voice, tagline #soumanaca, campaigns, website, as well as online and offline activations with the mega Brazilian influencers Thaila Ayala and Martha Graef. In 3 weeks after the launch, the brand reached 6,000 Instagram followers, became a social media hit, and obtained 400 newsletter subscribers.

Project Roles
Content Strategist, Creative Director, Executive Producer
Company
Manaca
Skills
Content Management, Content Strategy, Content Writing, Creative Strategy, Producing
Media
Events, Social Media Content
Project Industries
Fashion
Manaca | Go-to-market Strategy + Content Strategy/Development
Manaca | Go-to-market Strategy + Content Strategy/Development
Manaca | Go-to-market Strategy + Content Strategy/Development
Manaca | Go-to-market Strategy + Content Strategy/Development