An IDent I was in charge of concepting, desgining and animating while I was freelancing at Pop TV.
The focus was on highlighting Pop TV's Social media presence - so I implemented GIFs from their TV shows - Schitts Creek, Big Brother After Dark, and Florida Girls - that have been used online on twitter.
I created custom, patterned, animations following Pop TV's branding guidelines and placed them on a grid alongside the GIF's to supplement the fun, quirky mood of Pop TV and their TV shows.