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Garnier Shade Selector

Garnier wanted to update and enhance their online Shade Selector tool which helps consumers sort through the 130 (overall coverage) hair color products based on hair type and desired result. We redesigned the full experience and developed the database for serving up the result sets in partnership with Garnier’s hair color team and L’Oreal’s master colorist. In addition to revamping the ‘1-minute hair color quiz’ to be a more engaging shareable experience, we also added an AR integration for users to virtually try on their shade before buying it.

Project Roles
Interactive Producer
Product Development, Project Management
Augmented Reality, Web Apps, Websites
Project Industries
Garnier Shade Selector