We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Redesign The Beach House

The Brief The Beach House is a boutique hotel on the island of Roatán, Honduras. After renovating the hotel, our client asked us to redesign and update their logo to give it a fresh and contemporary feel. They wanted to retain the pineapple icon as it is a symbol of hospitality. This would also help maintain a sense of familiarity for the hotel and its clients. Our Process We started by updating the typography and chose a clean, sans serif font. We modernized and stylized the pineapple, making it more iconographic and interesting to look at. For the primary logo we created a main badge, which would then be adapted into a series of badges for various communication materials and uses. This helped create a unified and consistent theme whilst adding variety to the brand. Lastly, for the color palette we took inspiration from the buildings of Roatán itself. We selected a palette of bright, pastel colors to give the brand a relaxed and inviting feel, like every good beach hotel should have. The overall effect was an updated logo and brand that is as inviting as the hotel itself.

Project Roles
Art Director, Designer
Skills
Adobe Illustrator, Adobe Photoshop, Brand Strategy, Visual Development
Media
Brand Guidelines, Brand Identity
Project Industries
Travel/Tourism
Redesign The Beach House
Redesign The Beach House
Redesign The Beach House
Redesign The Beach House
Redesign The Beach House
Redesign The Beach House
Redesign The Beach House
Redesign The Beach House