Redesign The Beach House

The Brief The Beach House is a boutique hotel on the island of Roatán, Honduras. After renovating the hotel, our client asked us to redesign and update their logo to give it a fresh and contemporary feel. They wanted to retain the pineapple icon as it is a symbol of hospitality. This would also help maintain a sense of familiarity for the hotel and its clients. Our Process We started by updating the typography and chose a clean, sans serif font. We modernized and stylized the pineapple, making it more iconographic and interesting to look at. For the primary logo we created a main badge, which would then be adapted into a series of badges for various communication materials and uses. This helped create a unified and consistent theme whilst adding variety to the brand. Lastly, for the color palette we took inspiration from the buildings of Roatán itself. We selected a palette of bright, pastel colors to give the brand a relaxed and inviting feel, like every good beach hotel should have. The overall effect was an updated logo and brand that is as inviting as the hotel itself.