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Air France Branding Proposal

Air France is one of the most recognizable and revered travel brands in history. Known the world over as an ambassador of French ideals, presenting a drastic change to their branding while still keeping the familiarity was no short order. For many years, the stylized Seahorse logo served as a secondary logo. We reimagined the Seahorse and elevated it to the primary branding again, as well as creating a heart symbol logo, as France and Paris are also global ambassadors of love.

Project Roles
Art Director
Company
Air France
Skills
Copywriting, Creative Strategy, Design
Media
Branding
Project Industries
Travel/Tourism
Air France Branding Proposal