Air France Branding Proposal
Air France is one of the most recognizable and revered travel brands in history. Known the world over as an ambassador of French ideals, presenting a drastic change to their branding while still keeping the familiarity was no short order.
For many years, the stylized Seahorse logo served as a secondary logo. We reimagined the Seahorse and elevated it to the primary branding again, as well as creating a heart symbol logo, as France and Paris are also global ambassadors of love.
- Project Roles
- Art Director
- Air France
- Copywriting, Creative Strategy, Design
- Project Industries