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ELRACK elRack is business that thrives on renting clothes as wardrobe pieces for films and photoshoots. The pride themselves on their tasteful selection of pieces but yet neutral. I though it would be interesting to approach the brand identity as if it were a clothing line. A unique typographic logo would set off the general look and feel of the brand. Lookbooks and website are intended to look as a fashion magazine to showcase the clothes the

Project Roles
Art Director, Designer
2D, Brand Strategy
Brand Identity
Project Industries