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Riverfront Square (Newark, NJ)

The result of collaboration among some of the most boundary-pushing North American design studios — including Vancouver-based Michael Green Architects, Vishaan Chakrabarti's New York–based Practice for Architecture and Urbanism, and Enrique Norten's Mexico City–based Ten Arquitectos — Riverfront Square is a planned transit-oriented mixed-used development in downtown Newark, New Jersey. I helped to create the brand identity, then created the verbal component of the brand guidelines as well as copy for the corresponsing brochure and website.

Project Roles
Content Strategist, Copywriter, Editor (Brand/Content), Editor (Copy), Strategist
Company
CO OP Brand Partners
Skills
Content Strategy, Content Writing, Copywriting, Creative Strategy, Marketing Strategy
Media
Architecture, Books, Brand Guidelines, Brand Identity, Websites
Project Industries
Real Estate, Retail, Travel/Tourism
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)
Riverfront Square (Newark, NJ)