Riverfront Square (Newark, NJ)
The result of collaboration among some of the most boundary-pushing North American design studios — including Vancouver-based Michael Green Architects, Vishaan Chakrabarti's New York–based Practice for Architecture and Urbanism, and Enrique Norten's Mexico City–based Ten Arquitectos — Riverfront Square is a planned transit-oriented mixed-used development in downtown Newark, New Jersey.
I helped to create the brand identity, then created the verbal component of the brand guidelines as well as copy for the corresponsing brochure and website.
- Project Roles
- Content Strategist, Copywriter, Editor (Brand/Content), Editor (Copy), Strategist
- CO OP Brand Partners
- Content Strategy, Content Writing, Copywriting, Creative Strategy, Marketing Strategy
- Architecture, Books, Brand Guidelines, Brand Identity, Websites
- Project Industries
- Real Estate, Retail, Travel/Tourism