Check out the 50 People & Companies Inspiring the WNW Community Right Now. Did your favorites make the list?

×
Upshoot

Joe Cross lost more than eighty pounds during a sixty-day juice fast. He gained international notoriety when he made a documentary about his journey back to health — called Fat, Sick & Nearly Dead. His brand, Reboot with Joe, wanted to expand its offerings to include a broader range of plant-powered nutritional products (juices, of course, but also soups, smoothies, shakes, and more). Much of the upfront strategy had been completed when I was brought on board. I helped to fill in some gaps in the brand identity, then led the internal and external naming process, facilitating client presentations in each of three rounds. In addition to the master brand, I also created the naming hierarchy that would go on to inform each individual product line.

Project Roles
Content Strategist, Copywriter, Strategist
Company
CO OP Brand Partners
Skills
Brand Strategy, Content, Content Strategy, Copywriting, Creative Strategy, Digital, Strategy, Trend Analysis
Media
E-commerce Platforms, Websites
Project Industries
Beverage, Health/Pharma, International, Lifestyle, Packaged Goods, Retail
Upshoot
Upshoot
Upshoot
Upshoot
Upshoot
Upshoot