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Pandora "Be You" campaign

The OG music streaming platform desperately needed a refresh—something to make the brand relevant again. We responded with a 360 campaign that combines humor with attitude and a bit of bold language. The new Pandora is bigger, better, and most importantly, helps you be you.

Project Roles
Copywriter, Strategist
Company
pandora
Skills
Copywriting, Creative Direction, Creative Strategy
Media
Advertising
Project Industries
Advertising
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Pandora "Be You" campaign
Collaborators