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Station

Station is a life agency that moves with you. Spun off from a larger company, Dwellworks, this client wanted to create a comprehensive, user-friendly B2C analogue to its primarily B2B relocation service. I was brought in during the strategy phase, initially helping with market research and analyzing/digesting customer insights. I led the naming process (the final name was inspired by my favorite Bowie album), wrote the brand guidelines and web copy, and wrote overviews for each of the cities in which Station launched during its phase 1 rollout.

Project Roles
Content Strategist, Copywriter, Strategist
Company
CO OP Brand Partners
Skills
Content Strategy, Content Writing, Copywriting, Creative Strategy, Brand Strategy
Media
Blog Templates, Brand Guidelines, Brand Identity, Manifestos, Naming, User Flows, User Journeys, Web Apps, Websites
Project Industries
B2B, International, Lifestyle, Real Estate, Startups, Technology, Travel/Tourism
Station
Station
Station
Station
Station
Station